Our brand

Our logo, and what it means

Our mark is a small map of a promise: the shape of Starr County, resting in the waters of the Rio Grande at dawn. It says where we are, who we serve, and how we intend to care — openly, and close to home.

The meaning

Every part says something

The coral shape is Starr County itself. It is the county's real geographic boundary — not a generic symbol, but this place. Home. The specific community this Center is built to serve.
The teal ripples are the Rio Grande. The river that gives the county its name, its border, and its life. Water is calm, movement, and continuity — care that keeps flowing.
The county rests in the water, not above it. The community is held and supported — cradled, not confined. Shelter, with dignity.
The warm dawn light is hope. A new day for behavioral health in the Valley — steady, human, and unmistakably local.
Open at the top. The ripples cradle the county but leave it open — room to grow, to be seen, and to reach out. Openness is a promise we make on purpose.

The palette

Our colors

Coral

#E8826B

The county · warmth · the accent

Teal

#2E7D8F

The river · calm · trust

Light Teal

#9FC6D1

The open ripple · softness

Navy

#1F3A60

Structure · steadiness

Sand

#F4EEE7

Warm ground · calm space

Downloads

Logo files

SVG is best for print and the web — it stays crisp at any size. Use PNG when a program can't accept SVG. Please use the logo unmodified; see the guidelines below.

Primary — Horizontal Default. Icon beside the wordmark.

SVG PNG

Stacked Icon above the wordmark. Tight or square spaces.

SVG PNG

Icon only App icons, avatars, favicons, small spaces.

SVG PNG

Reversed — Horizontal For dark or photographic backgrounds.

SVG PNG

Reversed — Stacked Dark backgrounds, square or centered layouts.

SVG

Monochrome One-color printing, faxes, stamps, engraving.

SVG PNG

Using the logo

Guidelines & copyright

Please do

✓Use the original files, unaltered.
✓Give the logo clear, uncluttered space around it.
✓Use the reversed version on dark backgrounds for contrast.
✓Scale it proportionally — SVG stays sharp at any size.

Please don't

✕Recolor, restyle, or add effects to the mark.
✕Stretch, squish, rotate, or crop it.
✕Place it on a busy background that hurts legibility.
✕Use it to imply endorsement or partnership without permission.

© 2026 Starr County Behavioral Health Center, Inc. The Starr County Behavioral Health Center name, logo, and brand marks are trademarks of Starr County Behavioral Health Center, Inc. All rights reserved.

These files are provided so partners, press, and supporters can represent the Center accurately. Use them to refer to Starr County Behavioral Health Center — not to identify any other organization, product, or event. For questions, permissions, or a format you don't see here, please contact us.